The real estate market in 2025 is slower than many sellers would like. Homes are sitting longer, competition is tougher, and buyers have plenty of options. But recently, two Nail & Key clients—two very different couples—proved that with the right pricing strategy, you can still come out on top.
Both couples had a similar challenge: they needed to buy and sell a home at the same time. To make their transitions smoother, they chose to purchase their next homes non-contingent—meaning their new purchase wasn’t dependent on selling their current house first.
The next step? Selling their existing homes quickly and smartly, with a pricing strategy designed to attract the right buyers.
The Three Pricing Strategies
When sellers meet with us, we talk about three main approaches:
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Aspirational Pricing – Pricing above market value, hoping to land somewhere within market value during negotiations. (Using this strategy in the current market means a home may sit longer and/or require price drops).
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Perceived Market Pricing – Positioning your home in a reasonable range within current market value, based on recent comparable sales.
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Event Pricing – Deliberately pricing below market value to spark immediate buyer interest and create demand in the form of multiple offers.
The key is understanding your market, your goals, and what winning looks like for you.
Zachary & Rachel: Standing Out in a Crowded Market
When Zachary and Rachel were ready to sell, their neighborhood had seven active listings—and fewer than one home was selling per month. At first, they considered aspirational pricing. But when they saw the data, they asked the big question: “How do we want to be perceived?”
They decided to price their home within a range at fair market value, to remain competitive and to generate strong interest right away. The result? They attracted multiple buyers quickly and ultimately received a strong cash offer at the high end of the range they had hoped for! Their home also ended up being the only home in the neighborhood to sell in a 90-day period. Instead of waiting months, they were able to move on confidently and without stress.
Chris & Becca: Cutting Through the Competition
Chris and Becca faced a different challenge: their condo development had more than a dozen units on the market at the same time. While their home was nicely updated and had potential to price above market value, they knew they didn’t want to risk carrying two mortgages.
Together, we chose a fair, market-driven price range and paired it with strong marketing. Their home sold in under 10 days—well below the 45-day average for the neighborhood. Negotiations were minimal, and they walked away with both peace of mind and a great result.
The Takeaway for Sellers in 2025
In today’s market, winning doesn’t always mean squeezing out the highest possible number on paper. It doesn’t mean you need to price under what your home is worth, either. Winning means selling within your desired price range, within your desired timeline, with certainty, and without losing leverage to drawn-out negotiations or lowball offers.
Both of these couples achieved that by choosing the right pricing strategy for their goals. They didn’t “give their homes away”—they attracted serious buyers and sold at fair prices, on their terms.
For sellers today, that’s the difference between months of stress and a smooth, successful sale.
At Nail & Key, our role is simple: sellers make the decisions, we guide the process, and together we choose a strategy that works. Whether you’re buying, selling, or doing both at once, the right pricing plan can be the key to your success in 2025.
Considering selling your home? Need some guidance? Give us a call today at (972) 916-9646. We can't wait to help you achieve your real estate win!
