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Seller's Guide

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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

"Allison Reimschussel is the best realtor anyone could ask for. I've known Allison as a friend since 2017 and using her as a realtor was the best decision I could have made. She helped my husband and I through the entire home-buying process and now we own our very first home! Allison is attentive, compassionate, and a go-getter! She will help you get the home you want and make sure it's a good deal!"
"Allison Reimschussel is the best realtor anyone could ask for. I've known Allison as a friend since 2017 and using her as a realtor was the best decision I could have made. She helped my husband and I through the entire home-buying process and now we own our very first home! Allison is attentive, compassionate, and a go-getter! She will help you get the home you want and make sure it's a good deal!"
Megan S.
"Austin was responsive and honest in negotiating pricing and helping us navigate the buying process with so many moving parts. He was helpful at getting us to viewings and having recommendations for inspections and even paint or flooring for after close. Thank you, Austin!"
"Austin was responsive and honest in negotiating pricing and helping us navigate the buying process with so many moving parts. He was helpful at getting us to viewings and having recommendations for inspections and even paint or flooring for after close. Thank you, Austin!"
Jason R.
"We’ve used Nail & Key twice now for buying, selling, or renting, and they have been wonderful both times! Davis made the process smooth and was so helpful and knowledgeable! We very highly recommend Davis and the Nail & Key team!"
"We’ve used Nail & Key twice now for buying, selling, or renting, and they have been wonderful both times! Davis made the process smooth and was so helpful and knowledgeable! We very highly recommend Davis and the Nail & Key team!"
Emily N.
"My husband and I just purchased our first home with Austin and the team at Nail & Key. It was a gift to work with Austin due to his realty expertise in the DFW Metroplex, his attentiveness to our priorities for a home, and his thoughtful guidance through the process of buying a first home. Austin's wisdom and guidance gave us great comfort as we navigated the months of trying to find the right home for our family. We will recommend Nail & Key to all of our friends and family!"
"My husband and I just purchased our first home with Austin and the team at Nail & Key. It was a gift to work with Austin due to his realty expertise in the DFW Metroplex, his attentiveness to our priorities for a home, and his thoughtful guidance through the process of buying a first home. Austin's wisdom and guidance gave us great comfort as we navigated the months of trying to find the right home for our family. We will recommend Nail & Key to all of our friends and family!"
Katie Á.
"I just purchased my first home and I am so grateful for Holly Davis and the team at Nail & Key! Holly is professional, knowledgeable, and caring. She patiently walked me through every step of the process, continually communicating and advocating for me along the way. It was a joy working with her and I couldn't recommend her and her team more!"
"I just purchased my first home and I am so grateful for Holly Davis and the team at Nail & Key! Holly is professional, knowledgeable, and caring. She patiently walked me through every step of the process, continually communicating and advocating for me along the way. It was a joy working with her and I couldn't recommend her and her team more!"
Courtney F.
"Austin is diligent, thorough, and easy to work with. We were moving from out of state, and Austin did a great job of staying in communication with us, making connections, and helping us see things through when we couldn't be there in person. He understood our goals, helped us narrow our focus, and advocated well for us during negotiations. Could not recommend him highly enough for anyone looking in the North Dallas suburbs."
"Austin is diligent, thorough, and easy to work with. We were moving from out of state, and Austin did a great job of staying in communication with us, making connections, and helping us see things through when we couldn't be there in person. He understood our goals, helped us narrow our focus, and advocated well for us during negotiations. Could not recommend him highly enough for anyone looking in the North Dallas suburbs."
Buyer
"Austin was so helpful to our family! He walked beside us the entire way of finding our home. His whole team made sure we were all in the loop and Austin called with weekly check-ins. We are so grateful for his attention to our family needs!"
"Austin was so helpful to our family! He walked beside us the entire way of finding our home. His whole team made sure we were all in the loop and Austin called with weekly check-ins. We are so grateful for his attention to our family needs!"
Kris M.
"We recently had the pleasure of working with Austin to purchase our home, and we couldn't be more grateful for his expertise and support throughout the process. Our journey began quite a while ago! From the very beginning, Austin displayed an exceptional level of patience and professionalism, ensuring that we felt comfortable and informed every step of the way. Since this was our first time not to build a new home, we had a lot to learn about the intricacies of purchasing an existing home. Austin took the time to educate us on every aspect of the process, from understanding market trends to recognizing potential issues in a property. His clear and consistent communication made us feel confident and empowered in our decision-making. What truly set Austin apart was his genuine commitment to finding us the perfect home. He listened carefully to our needs and preferences, and never pressured us to settle for anything less than what we were looking for. His patience was unwavering, even as we navigated multiple showings and changing market conditions. Thanks to Austin’s guidance and support, we found a home that we absolutely love. We highly recommend him to anyone in need of a knowledgeable and dedicated real estate agent. Thank you, Austin for making our Dallas home-buying experience so positive and for giving us the opportunity to be close to our new grandbaby!"
"We recently had the pleasure of working with Austin to purchase our home, and we couldn't be more grateful for his expertise and support throughout the process. Our journey began quite a while ago! From the very beginning, Austin displayed an exceptional level of patience and professionalism, ensuring that we felt comfortable and informed every step of the way. Since this was our first time not to build a new home, we had a lot to learn about the intricacies of purchasing an existing home. Austin took the time to educate us on every aspect of the process, from understanding market trends to recognizing potential issues in a property. His clear and consistent communication made us feel confident and empowered in our decision-making. What truly set Austin apart was his genuine commitment to finding us the perfect home. He listened carefully to our needs and preferences, and never pressured us to settle for anything less than what we were looking for. His patience was unwavering, even as we navigated multiple showings and changing market conditions. Thanks to Austin’s guidance and support, we found a home that we absolutely love. We highly recommend him to anyone in need of a knowledgeable and dedicated real estate agent. Thank you, Austin for making our Dallas home-buying experience so positive and for giving us the opportunity to be close to our new grandbaby!"
Sheri D.
"Austin was a very helpful real estate agent for us! We are a young couple and new to the Dallas area. We were renting for a year and didn't think we'd be able to find a house in the area that seemed to fit what we wanted. Austin understood what we wanted in a home. He was quick to respond to our questions and even helped us find a home in an area we never thought we'd be able to get into! Austin and the Nail & Key family are amazing! They really value their clients and want to make them happy!"
"Austin was a very helpful real estate agent for us! We are a young couple and new to the Dallas area. We were renting for a year and didn't think we'd be able to find a house in the area that seemed to fit what we wanted. Austin understood what we wanted in a home. He was quick to respond to our questions and even helped us find a home in an area we never thought we'd be able to get into! Austin and the Nail & Key family are amazing! They really value their clients and want to make them happy!"
Maria D.
"Austin and the Nail and Key team were unbelievably attentive to our hopes for the home buying and selling process. They took the time to listen and went out of their way to ensure a smooth transition for us. The weekly check-in calls (even in the down weeks) were a huge plus too!"
"Austin and the Nail and Key team were unbelievably attentive to our hopes for the home buying and selling process. They took the time to listen and went out of their way to ensure a smooth transition for us. The weekly check-in calls (even in the down weeks) were a huge plus too!"
Colin C.

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